On Being the Best

In order to be noticed, you have to be the best in the world.

Let me rephrase that – you have to be the best in your world.

That means, if you build websites, you have to figure out how to be the best that:

• Your customer knows
• Your customer can afford
• Your customer wants to work with

If you want to play in a rock ‘n roll band, you have to be the best drummer that:

• Your band knows
• Your band can afford
• Your band wants to play with

There’s value in always trying to be the best. And we need to keep pushing ourselves, but to start with just focus on being the best in your world.

Then expand your world.