The Demise of Social Media Marketing

If you’ve followed any of my professional work over at Analytive over the past few weeks, you’ve undoubtedly seen my recent posts showing how little value most businesses get out of social media.

It’s also made me wonder – how much value do people get out of social media? Are we really building deeper relationships? Or are we all becoming actors and actresses? Instead of going for the ratings on primetime, are we going for the “likes” during breaktime?

Don’t get me wrong. I still use social media. I’m not saying it’s all bad. But sometimes I wonder if I’m better off because of it. Somedays I think yes. Some days no. Most days I’m too busy looking at Facebook to care.