Get Good

There’s a distinct difference between those who are good at something and those that aren’t. I see this all the time in marketing. There are people who are really good at checking off boxes on a to-do list or at looking busy for their boss, but don’t drive real returns. Many careers allow these people to continue to exist.

If you want to make a difference, get good at something really valuable. Not just better than average, but WAY better than average. Commit to make it work. Dig in with both feet. Endure the struggle.

On the other side is success. Most people aren’t really good at their jobs. If you can get good, you can make a difference.

It’s not about your passion. It’s about finding something to get really good at. If you do that, that thing often becomes your passion.